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Elyse Cohen, Executive Vice President of Social Impact and Inclusion at Rare Beauty and President of the Rare Impact Fund, has been named Foxcroft’s 2025 Alison Harrison Goodyear 1929 Fellow.

Cohen is a corporate social impact expert and mental health advocate with over 18 years of experience creating breakthrough social impact programs, partnerships, and marketing campaigns for companies, non-profits, and government, including serving as a member of Former First Lady Michelle Obama’s Senior Staff team. Cohen has worked with brands and celebrities across a range of social and political issues helping businesses harness and communicate their role in creating both societal change and profitability.

Having joined Rare Beauty prior to its launch, Cohen currently serves as the Executive Vice President of Social Impact. She also serves as President of the Rare Impact Fund, a non-profit launched by Selena Gomez with the goal of raising $100M to expand access to mental health services for young people around the world. In these roles, Cohen works with Gomez to bring the mission of Rare Beauty and the Rare Impact Fund to life, ensuring the brand is living out its purpose by supporting the mental health of its customer community, employees, and global partners.

Cohen is an innovative thought leader, speaker, and spokesperson on building purpose-driven brands and has been featured in Fast Company, Forbes, Bloomberg Business, WWD, Well & Good, the Time 100 Summit, and more. She has been at the forefront of some of the most iconic impact campaigns and is driven by her passion for creating and communicating corporate social responsibility initiatives and public-private partnerships that leverage assets, generate change, and uniquely position brands and celebrities as leaders in social impact.

Cohen has a bachelor’s degree from the University of Florida, a Master’s Degree in Public Health Communication and Marketing from George Washington University, and a certificate in Corporate Social Responsibility from Johns Hopkins University.

RSVP to 540-687-4510.