— Middleburg is launching a new “Friday After Five” event starting April 24 that will feature live music throughout town, tent spaces for vendors, and longer shopping hours.

The event will piggyback on the National Sporting Library & Museum’s successful “Open Late” concert series, which has drawn 3,000 people to Middleburg since 2017, including local residents and visitors from as far away as Alexandria and Winchester. Businesses have said they want a better stake in capturing some of these visitors, and “Open Late” will still serve as an anchor for the new event from May-August.

“I know that we and the town have thought if we can capitalize on that audience and even add more calendar dates to that year, we could see a potential investment not only from visitors, but also locals who are here to enjoy those concerts, who are here to enjoy that atmosphere,” Anne Marie Paquette told attendees at the Middleburg Business and Professional Association’s Biz Buzz networking event, held March 10 at Salamander Resort & Spa.

The new event will be held on the last Friday of each month through October. Businesses that would like to have a tasting or activity at their site should contact Jamie Gaucher, business and economic development director for the Town of Middleburg.

What’s new in Middleburg

The Middleburg Business and Professional Association, which now has 106 members, is also stepping up its efforts to promote Middleburg, including a newly redesigned website and changes to its social media outreach, including the use of videos produced by Forthright Films.

Also new to Middleburg this year will be “Saturdays in the Park,” an event sponsored by the Middleburg Museum held on the second Saturday of each month from May-August in The Pink Box garden that will include live history demonstrations, live music, local craft vendors and more. “This is a fundraiser for the museum, but it’s more about the community, it’s more about the businesses here, it’s more about us,” said Suzanne Obetz, executive director of the Middleburg Museum.

Also new to town: Matt Fox of Fox Automotive has hired a new employee, so he will be providing Virginia state inspections as well.

Business news

In business news, several Middleburg wineries won medals at the Virginia Governors Cup, including Greenhill Vineyards (one gold and four silvers), Boxwood Estate Winery (two silvers), and Cana Vineyards & Winery of Middleburg (three silvers and one bronze). Additionally, Boxwood took home a double-gold and a silver medal at the 13th annual American Fine Wine Competition.

Middleburg was also featured in a four-page spread in Virginia Living magazine’s April issue that highlighted the town as a destination. The article featured the Middleburg Spring Races, Goodstone Inn & Restaurant, The Red Fox Inn & Tavern, Chloe’s, Cuppa Giddy Up, Greenhill Winery & Vineyards, Side Saddle Cafe, and Salamander Resort & Spa.

Middleburg has also seen two businesses close in recent weeks — Le Petit Marche and neighboring La Hacienda — but MBPA President Punkin Lee said several eateries have already lined up that want to move into the La Hacienda space.

The Middleburg Business and Professional Association’s next Biz Buzz will be held at the Bank of Charles Town on April 14 from 5:30-7:30 p.m. We hope to see you there! You can RSVP via Facebook or by emailing info@visitmiddleburgva.com.

Upcoming events

Other upcoming events of note include: