Firm Selected for Middleburg Branding Campaign

— The Town of Middleburg has selected a firm to help develop a brand for Middleburg and expects to begin the branding process later this month.

“Middleburg is one of those places that has a reputation, but nobody has ever taken the time to structure a brand, let alone figure out to whom are we going to communicate that brand and for what purpose,” said Jamie Gaucher, the town’s business and economic development director.

The town is still in the process of negotiating with the selected vendor, which was selected from a pool of 12 proposals, so Gaucher did not release the details of the selected firm at the meeting.

Gaucher, who also serves as an ex-officio board member for the Middleburg Business and Professional Association, announced the decision at the Middleburg Business and Professional Association’s monthly Biz Buzz networking event, held March 13 at Salamander Resort & Spa.

Many of the business owners and employees gathered for the Biz Buzz will be asked to participate in the branding process, Gaucher said. “We want your ideas, we want your input, we want your feedback. Some of the people in this room have been here much longer than I have, and I value that perspective.”

Gaucher also announced that the town is seeking input from local businesses about what types of jobs they need to fill and how best to structure Middleburg’s first job fair, to be held May 16 at the Middleburg Community Center. The job fair will feature a morning and afternoon session and will be open to businesses with a Middleburg business license. A survey about the job fair is expected to be sent to MBPA members by next week, Gaucher said.

The meeting also served as an opportunity to highlight the drawbacks of new legislation in Virginia that would eliminate most local control over the installation and operation of new wireless structures. If enacted, localities would not be able to use a special exception, variance or permit process in approving most new installations. Attendees were asked to write letters to Gov. Ralph Northam encouraging him to veto the legislation. More information about the bills can be found on the Virginia Municipal League’s website.

With spring just around the corner, Middleburg’s event calendar is also quickly filling up, so be sure to put these events on your calendar:

  • Middleburg HEAL 5K and Expo (March 24): Please join us at the expo at the Middleburg Community Center to learn about and experience some of the many Healthy Eating Active Living options in our community.
  • Shakespeare in the ‘Burg (April 7 & 8): Shakespeare in the Square is back at the Hill School with performances of “A Midsummer Night’s Dream” and the winning one-act plays from the playwriting competition.
  • Middleburg’s Spring Cleanup (April 14): Participants will meet at 8 a.m. at the Middleburg Community Center to pick up litter, recyclables, cigarette butts, and more throughout town.
  • “Arts in the Afternoon” Benefit for Middleburg Concert Series (April 15)This is a rare opportunity to see and hear world-renowned concert pianist John O’Connor play a legendary Steinway in the intimate setting of the Middleburg United Methodist Church.
  • Middleburg Spring Races (April 21)Tailgate and picnic with fashionable crowds all while watching the thrilling sport of horse racing.
  • Arbor Day (April 28): The Town of Middleburg will celebrate spring with a special Arbor Day event on Saturday, April 28, at the Middleburg Community Charter School.
  • Middleburg Hunt Point-to-Point (April 29)The Middleburg Hunt hopes that you will join us for a day in the country to enjoy the exciting sport of steeplechase racing at one of the most beautiful race courses in the nation.

We hope to see you next month for our Biz Buzz on April 10 at The Pink Box!